Our Story

Live and Blossom is breaking the curse of dieting, body

shaming and loathing, low self-esteem, and fear.

Live and Blossom was founded in Lagos, Nigeria in April 2014 by Obichukwu Aniedo. She was joined by Modupe Okougha as Co-Owner three months into its establishment on the 1st of July 2014. The story of Live and Blossom is much like the the process of making a favorite gem, the Pearl. Known and cherished for their natural beauty and purity, the most priced pearls are lustrous, perfectly round, stunning and flawless. They are formed at the end of a long, difficult and organic process, which begins when an oyster secrets layers upon layers of nacre to protect itself from an irritant in its shell. In her teens, Obi developed an eating disorder (anorexia) that eventually completely went out of control when she was in college and she sought professional help. The principles, commitment, know how, integrity and passion on which the company thrive were cultivated during the journey to breaking free from eating disorder. Modupe on the other has always been a lover of good food,  an avid traveler, she enjoys a vast array of the finest wholesome cuisines from around the world, and brings back fresh ideas and best in class products to Live and Blossom.  The combination of Obi’s experience and passion, coupled with Modupe’s love for the real and whole foods movement has made Live and Blossom a go to for everything wholesome.  Over the years we are proud to be actively providing complete wholesome catering for individuals, corporations, businesses, events and private parties.

One of our greatest passions and the heartbeat of our company is Freedom. We invite you to imbibe and thrive on a seamless whole foods culture that is completely devoid of dieting, food restrictions, calorie counting, food fads, guilt, and fears. With deep gratitude, we cherish and enjoy our dining experience and receive with thanksgiving, alive, wholefoods.    

Disclosure of ingredients. ​

We want you to be comfortable and rest assured that we have done our homework in choosing every single ingredient we use in our products. We set very high standards because we care. From little things like using aluminum free baking powder in our baked goods, to unrefined sea salt, to baking at a certain temperature, to using baking pans that will not leach harmful chemicals into your foods, to our packaging, and the exclusive use of whole grains, raw unrefined sugar, raw fresh tasting nuts and seeds, we are all about choosing the best in whole foods.

We will NEVER add any vitamins to our foods, or use any products that contain added vitamins because we strongly believe whole foods have their whole food vitamins intact. Eating a variety of whole foods would help you maximize their benefits.